
Standard website and app analytics installations are useful for seeing top-level data on traffic patterns, sources and behaviours, but often contain little in the way of specific goal tracking and ecommerce information, and can include unwanted referrals and incorrect traffic that dilute the value of the data therein.
With this in mind, Impression provides tailored consultancy around Analytics account configurations, as well as associated services, technology upgrades to Google Tag Manager or building custom dashboards in Google Analytics, Data Studio or reporting platform of your choosing.