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Google Analytics 360

Rich, unsampled, enterprise web analytics solution from Google

Fully realise the power of data in your business by embracing an enterprise analytics package that can handle your data requirements and enable effective decision-making.

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Why choose Google Analytics 360?

Above and beyond the limitations of the free Google Analytics package, which is best suited to most businesses, the 360 offering gives the following benefits suited for the enterprise:

  • Unsampled reporting (1bn events) 
  • Increased daily event limits 
  • Increased parameters, properties and dimensions across the platform 
  • Unlimited BigQuery exporting (billions of events per day)
  • Google Tag Manager 360 included

Our approach to Google Analytics 360

We can offer support at every level, from sales enablement, platform onboarding, setup, website & app implementation, tag management, to ongoing maintenance, reporting and data visualisation.

We can also set up all required BigQuery exports, as well as any custom data pipelines or ETL as required to get your marketing data in the right shape and shared with the right audience. Following this, we’re also able to take your data one step further to help leverage Google Cloud’s machine-learning capabilities to assist with things like forecasting and prediction. 

1

Selection and setup

Enterprise web analytics is a complex decision with risks of vendor lock-ins and interoperability challenges. We’ll help you choose the best complimentary tech stack for your goals.

2

Website and Tag Management integration

Integrate with the chosen tag management tool of your choice - we prefer Google Tag Manager - and ensure your website’s data layer can power the data requirements you’ve selected an enterprise analytics solution for!

3

Audit

Data quality, completeness and depth of possible reporting events appropriate to your business. Especially with 360, are you capturing the depth of information that will make your marketing, ad tech and martech investments worthwhile?

4

Maintenance and ongoing reporting

We can offer periodical check-ins, alerts and training, data warehousing via BigQuery (or a warehouse of your choice), and data visualisation via Google Looker Studio, Tableau or Power BI, depending on your needs. We’re vendor agnostic.

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Google Analytics 360 specific services

Discover more about our Google Analytics 360 services here:

Large data discrepancies and inaccurate data can cause issues for internal reporting and decision-making. Our specialist team offers bespoke Google Analytics 360 implementation and migration that captures the right data for your business.

We provide bespoke solutions for Analytics configuration, as well as data enhancements through Google Tag Manager, custom dashboards in Google Analytics, Data Studio, or any other reporting platform that suits your needs.

Gain greater insight with custom features set up within your Google Analytics 360. Conversion rate optimisation, form funnel analytics, landing page audits, and granular product and behaviour tracking can all help you gain a better understanding of online shopping habits.

We can provide bespoke consultancy on data layer implementation and custom Google Analytics 360 configuration, providing you with granular insights from user interactions and behaviours.

Integrate data applications with your CRM system, ensuring all data imported is intelligently captured. This can be configured over multiple systems and platforms, providing you with a comprehensive overview of your business.

Data warehousing, ETL and visualisation

We can provide bespoke implementation for data warehousing, allowing you to conduct granular data analysis, build comprehensive reports and visualise data.

Google Cloud & BigQuery integrations

Build a strong data infrastructure with Google’s native BigQuery data warehouse solution and integrate them into a variety of software for scalable reporting and insights

Even little adjustments in your conversion rates may result in significant revenue increases. For a more in-depth analysis, we can implement multi-platform ecommerce tagging, mirroring events to different analytics and optimisation platforms, and more.

Our specialist Analytics team can help you get the most out of your data with bespoke Google Analytics training. We deliver sessions to you and your team on-site or virtually.

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Find out what we can do for your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.