Google Tag Manager Use Cases
The data you want to see and how you want to use it will likely be unique to you – which is why we offer custom solutions across all of our data and analytics services. The following example use cases serve as examples only; get in touch to discuss your specific needs.
Social Media Tracking
If your business is investing in social media advertising on platforms like Facebook, Twitter and Instagram, you’ll likely be using their events/tags/pixels to track your activities. We’ll help you pull that information into GTM to make it usable alongside other data providers like Google Analytics and/or your own internal solutions.
Facebook Audience Building
Facebook’s advertising platform can be very powerful, facilitating targeting on a granular level. With the help of GTM, we can take this to the next level, building more detailed custom audiences based on inputs such as email address.
Data Mirroring Across Analytics Packages
If you use analytics packages other than Google Analytics, it can be difficult to pull all that data together into one usable dashboard. We’ve used GTM to mirror traffic data into platforms like Omniture, Snowplow and Adobe Analytics.
Ecommerce Analytics
Manipulate ecommerce data using Google Tag Manager combined with Google Data Layer and Google Analytics to surface information such as currency codes or product batch information, which can then be used to optimise user journeys, plan your stock levels and improve conversion rates.
Goal Mirroring For Consistency
If you’re employing a multi channel approach, you’ll know that different channels often have their own reporting metrics. We’ll use GTM to minimise the gap between disparate attribution models between platforms like Facebook and GA.
Doubleclick And Floodlight Rollouts
Google Tag Manager provides an excellent solution to businesses using DoubleClick and Floodlight to give better control over programmatic audience creation. As a Google Premier Partner, we are well placed to help.
