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At its most basic level, Google Tag Manager empowers marketers to access new data and make changes to their data management with minimal reliance on development teams. This in itself leads to more agile data management and an improved understanding of the depth of data available via digital channels.

Truly effective use of Google Tag Manager is only achieved when you’re able to extract every data point in a cohesive, intelligent manner. Our team is excited by the potential of GTM to tell stories through data and to enhance your understanding of your audience / web user.

Usually delivered as a standalone project or as part of a wider SEO, PPC or full digital marketing retainer, our Google Tag Manager consultancy has been used by businesses of all shapes and sizes to drive more successful marketing strategies and improved conversion rates.

Speak to our Google Tag Manager consultants

Impression’s analytics consultants are well versed in Tag Management, from implementation and optimisation through to being able to provide training to your in-house teams.

Simply fill in the form below and a member of our team will be in touch to discuss how we can help you make more of your data through GTM:

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Google Tag Manager Use Cases

The data you want to see and how you want to use it will likely be unique to you – which is why we offer custom solutions across all of our data and analytics services. The following example use cases serve as examples only; get in touch to discuss your specific needs.

Social Media Tracking

If your business is investing in social media advertising on platforms like Facebook, Twitter and Instagram, you'll likely be using their events/tags/pixels to track your activities. We'll help you pull that information into GTM to make it usable alongside other data providers like Google Analytics and/or your own internal solutions.

Ecommerce Analytics

Manipulate ecommerce data using Google Tag Manager combined with Google Data Layer and Google Analytics to surface information such as currency codes or product batch information, which can then be used to optimise user journeys, plan your stock levels and improve conversion rates.

Facebook Audience Building

Facebook's advertising platform can be very powerful, facilitating targeting on a granular level. With the help of GTM, we can take this to the next level, building more detailed custom audiences based on inputs such as email address.

Goal Mirroring for Consistency

If you're employing a multi channel approach, you'll know that different channels often have their own reporting metrics. We'll use GTM to minimise the gap between disparate attribution models between platforms like Facebook and GA.

Data Mirroring Across Analytics Packages

If you use analytics packages other than Google Analytics, it can be difficult to pull all that data together into one usable dashboard. We've used GTM to mirror traffic data into platforms like Omniture, Snowplough and Adobe Analytics.

DoubleClick and Floodlight Roll Outs

Google Tag Manager provides an excellent solution to businesses using DoubleClick and Floodlight to give better control over programmatic audience creation. As a Google Premier Partner, we are well placed to help.

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