PR is a hugely valuable tool to any business. At its most basic level, digital PR supports SEO efforts by earning your website new links which improve its authority and therefore its propensity to rank for your target keywords.

When done well, digital PR achieves a far broader set of benefits than just links. It can amplify your brand, shape its reputation and create a voice where your customer base is, helping you to reach new audiences and mobilise them to action.

With traditional PR techniques and a deep understanding of the news agenda and reputation control, our digital PR team works closely with your SEO team (whether they are here at Impression, in-house or another agency) to ensure your digital goals align with PR, whether that be to drive more traffic, create content or build links to an individual part of the website to increase its rankings.

Through creative content campaigns, news stories and business updates, we’ll aim to increase brand awareness, build reputation and gain relevant and quality links back to your domain to increase its rankings on Google’s search engine results pages (SERPs).

Our team of digital PR specialists, with backgrounds in PR, marketing, journalism and technical SEO, works with a diverse catalogue of companies in different industries and sectors to create news and content that will deliver tangible digital results. Working closely with you, the team will gather your objectives, identify the target market and competition, and put you in front of the audience that matters most.

Why Invest in Digital PR?

As a business, competing for rankings on Google is becoming more and more valuable by the day, but so is maintaining a good, strong reputation.

Digital PR takes both of these goals and works towards achieving them through creativity and relationships with the media. For the businesses that aren’t already investing in digital PR, they will ultimately struggle to gain awareness, have a presence in Google’s rankings and consequently lose out on the opportunity to make lucrative conversions.

Digital PR and SEO

Digital PR is often paired with SEO, because each can benefit the other.

Digital PR focuses on creating positive, tactical and influential messages and distributing them through the channels that are most successful to build brand awareness and authority. SEO focuses on developing quality content which ranks well in the search results and is shared and mentioned across the web.

Digital PR can therefore benefit your SEO strategy by building those mentions and links around the web. This improves your domain authority and as such improves your search rankings too. Similarly, SEO benefits digital PR by uncovering the topics and themes that people are searching for, and therefore feeding into the campaign strategy and the type of content you share through the PR activity.

Digital PR for Measurable Gains

Digital PR is one of the most valuable forms of online marketing you can do. This is because its benefit spans the more general goal of ‘brand awareness’ and also the more tangible goals relating to search rankings and domain authority.

We believe that effective digital PR is an integral part of the ‘bigger picture’. Our digital PR experts work closely with our SEO team to understand the goal, whether that’s to improve rankings for a particular page, drive more traffic to a particular product or simply help raise brand awareness online.

We do this by taking SEO one step further. Whilst traditional SEO link building might focus on getting links to a page, digital PR is all about understanding the product or service that’s being promoted, distilling the core messages surrounding it and communicating those messages in such a way that they are featured in the places your audience is already active online. As a result, you also get more links to your website, which supports your SEO success overall.

What’s the difference between traditional PR and digital PR, then? For us, it’s measurability. We use a wide span of PR tactics to achieve our client’s goals, agreeing in advance the KPIs and ensuring measurable, visible, tangible benefits. We celebrate the outcomes as well as the outputs. It’s your investment; make it count.

Find out how your business can grow through strategic digital PR

Whether yours is a new business just starting to grow or an established company seeking greater visibility, exposure and results, we can help. Our expert team is ready to hear from you; simply fill in the form below and we’ll be in touch as soon as possible. Alternatively, give us a call using the number at the top of the page.

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