PR is a hugely valuable asset to any business. Whether you’re a growing start-up or a long established company, positioning your brand and your people as thought-leaders will pay dividends now and well into the future.

The practice of digital PR is about making the most of your voice online. Digital PR is the combination of press release distribution and opportunity sourcing through online channels that results in increased awareness of your brand and, importantly for SEO in particular, an improved domain authority for your website.

Our PRCA accredited PR specialists work with companies across a range of sectors and sizes to develop digital PR campaigns that deliver results. That means we get your brand featured in places of authority across the web, putting your name in front of the influencers and audiences that matter most.

Why Invest in Digital PR?

Digital PR is becoming something of a buzz term amongst today’s marketers. Whilst ‘link building’ for SEO benefit has developed negative connotations, the value of thought-leadership pieces that build your brand’s authority around the web cannot be disputed.

Savvy marketers are investing in digital PR campaigns that add real value to their business. It’s not just about ‘links’; digital PR is about promoting your brand in the places that your audience is already active online.

Our approach to digital PR

Digital PR is one of the most valuable forms of online marketing you can do. This is because its benefit spans the more general goal of ‘brand awareness’ and also the more tangible goals relating to search rankings and domain authority.

We believe that effective digital PR is an integral part of the ‘bigger picture’. Our digital PR experts work closely with our SEO team to understand the goal, whether that’s to improve rankings for a particular page, drive more traffic to a particular product or simply help raise brand awareness online.

We do this by taking SEO one step further. Whilst traditional SEO link building might focus on getting links to a page, digital PR is all about understanding the product or service that’s being promoted, distilling the core messages surrounding it and communicating those messages in such a way that they are featured in the places your audience is already active online. As a result, you also get more links to your website, which supports your SEO success overall.

With proven expertise in traditional PR, plus SEO knowledge and years of experience in digital PR, our PR team is here to help you reach your audience online.

Digital PR and SEO

Digital PR is often paired with SEO, because each can benefit the other.

Digital PR focuses on creating great messages and spreading them through influential channels to build brand awareness and authority. SEO focuses on developing quality content which ranks well in the search results and is shared and mentioned across the web.

Digital PR can therefore benefit your SEO strategy by building those mentions and links around the web. This improves your domain authority and as such improves your search rankings too. Similarly, SEO benefits digital PR by uncovering the topics and themes that people are searching for, and therefore feeding into the campaign strategy and the type of content you share through PR.

Find out how your business can grow through strategic digital PR

Whether yours is a new business just starting to grow or an established company seeking greater visibility, exposure and results, we can help. Our PRCA accredited team is ready to hear from you; simply fill in the form below and we’ll be in touch as soon as possible. Alternatively, give us a call using the number at the top of the page.

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