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White paper

A digital content calendar: Key dates in the PR industry for content planning

    There are over 30,700 ResponseSource requests sent in a year and many of them centre around key dates in every journalist and content marketer’s calendar.

    Events in the calendar like this create natural opportunities to get your products or services seen, with gift guides and features being published daily. The holiday season contributes up to $843.4 billion for businesses and we want you to capitalise on it.

    With this in mind, we have analysed ResponseSource enquiry data to put together a white paper for the key dates in any PR calendar. By analysing numerous existing ‘content calendars’ and ResponseSource enquiry numbers, Impression has collated the most popular journalist holidays to create a textbook guide for quick wins. This white paper includes:

    • How will a digital PR calendar help your content planning?
    • Tips to help you plan your content
    • Tips for creating content and outreaching to journalists.

    Key dates & holidays:

    • New Years Day
    • Chinese New Year
    • Valentine’s Day
    • Shrove Tuesday/Pancake Day
    • Mother’s Day
    • St Patrick’s Day
    • Easter
    • Ramadan
    • Father’s Day
    • Summer holidays
    • Halloween
    • Bonfire Night
    • Black Friday
    • Christmas Eve
    • Christmas Day
    • Boxing Day
    • New Years Eve

    For the PR industry, this paper provides an insight for future campaign ideations and outreach considerations. It has provided data on the types of publications submitting enquiries for each holiday and the dates of these submissions.

    Want to explore the content in this guide further? Get in touch with our team today


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