Creative content campaigns are a common tactic within digital PR.
What we’re talking about here is the kind of stuff you see in awards nominations or shouted about at conferences. It’s the kind of campaign that often has an asset at its core, a level of interactivity is possible and – when done well – it can capitalise on a broader set of KPIs, beyond link building, too.
With an in-house design team, a PR team comprising ex-journalists, traditional PRs and SEOs, and a network of development partners – plus the ability to work with your in-house team – Impression is your perfect partner for high return creative content campaigns to suit a wide range of budgets and audiences.
A creative content campaign has the potential to attract high numbers and quality of links, thanks to the presence of an on-site asset and, typically, a level of interactivity or engagement to which journalists are happy to send their readers.
For a creative content campaign to work, then, it requires a combination of media knowledge and also a solid understanding of the target audience of the content itself – namely, your target customer/persona.
This is where we see the main reason for an investment in this style of campaign. While the benefits of link acquisition should certainly not be underplayed (and, indeed, are an integral part of any SEO or online strategy), the ability of these campaigns to engage with users is where the doors open to a much broader set of benefits.
The benefits you might see from creative content campaigns are far reaching and include:
As an asset, your creative campaign becomes even more valuable; for example, when used as a top-of-funnel asset for something like a paid social media campaign, your creative content is compelling, engaging and helps to identify a wider set of audience members likely to go on to invest in your product or service.
So, while a larger scale creative campaign might carry a heavier investment, we believe it should also carry a larger return – by achieving more links and a broader set of KPIs.
Do you want to capitalise on the broader benefits of creative PR campaigns? Are you looking for links but also for greater interactivity with your target audience, improved engagement and quantifiable, tangible impacts on a wider set of KPIs? Get in touch today to find out how we can help:
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