Creative content campaign services
Choose Impression as your agency partner and you can make use of our full suite of creative content services, or use us to support your own internal team.
Our team comprises ex-journalists, traditional PRs, SEOs and UX specialists, all of whom have an extensive knowledge of the media, content marketing and audience understanding. We’ll work closely with you to come up with ideas that suit your goals and reflect your brand.
Graphic Design /
Our UX designers will bring the idea to life. That means working closely with your team to understand any brand guidelines and constraints, while also being trained in media relations in order to create content that reflects your business while not being overly salesy.
Promotion
We recognise that the benefits of a creative content campaign are much further reaching that solely acquiring new backlinks to your domain (though this, of course, is important). We will work with you to capitalise on the broader set of benefits by advising on wider marketing activity.
Project Briefing /
Our project managers will help scope out your project, ensure all requirements are captured and utilise appropriate aspects of the Agile methodology to streamline production. We’ll work closely with you to ensure the content captures your requirements while also serving promotional needs.
Development of the creative concept might be just a small part of the project, such as in cases where the content itself has limited functionality. Or, it could play an integral role in ensuring a tool or other interactive style of piece works as it should. Our team of developers are specialists in creative content development.
Outreach / Link
Our digital PR specialists will be heavily involved in the project throughout and are responsible for its promotion to the press. We’ll build media lists, identify the appropriate journalists and conduct all outreach activity, aligning our link building goals with your wider business aims.
