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Local PR

Whether yours is a local business or a business looking to speak to a local audience, our award winning team can help

Whether yours is a local business or a business looking to speak to a local audience, our award winning team can help.

What to expect from local PR campaigns

The purpose of local campaigns is more often than not to drive local search rankings or improve broader local visibility.

Our methods are dependent on your needs and budget. Oftentimes, option 1 makes the most sense for our clients because multiple areas can be reached at once or with one campaign. Option 2 is most logical though if your business only operates in one area.

We’ll work closely with you to understand your requirements and to get the most value possible out of your PR budget.

Typically, our local PR campaigns run in one of two ways:

1

We run a national campaign with multiple regionalised angles

2

We run a campaign specific to a single region

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Local PR

Local PR isn’t just about improving the profile of local businesses.

Being local can mean various things. There is a large section of the media dedicated to regional coverage meaning that even a national brand can achieve new links through regionalisation of a larger scale campaign. Local PR also ties in neatly to local SEO; this recognises that achievement of high visibility for short tail queries is challenging but often exploration of long tail queries such as localised versions of a term can deliver great rewards.

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