Local PR isn’t just about improving the profile of local businesses.

Being local can mean various things. There is a large section of the media dedicated to regional coverage meaning that even a national brand can achieve new links through regionalisation of a larger scale campaign.

Local PR also ties in neatly to local SEO; this recognises that achievement of high visibility for short tail queries is challenging but often exploration of long tail queries such as localised versions of a term can deliver great rewards.

Our PR specialists work closely with our SEO team to understand the opportunities and to drive local visibility through local links and coverage. Get in touch today to discuss your requirements with us.

What to expect from local PR campaigns

The purpose of local campaigns is more often than not to drive local search rankings or improve broader local visibility.

Typically, our local PR campaigns run in one of two ways:

  1. We run a national campaign with multiple regionalised angles
  2. We run a campaign specific to a single region

Our methods are dependent on your needs and budget. Oftentimes, option 1 makes the most sense for our clients because multiple areas can be reached at once or with one campaign. Option 2 is most logical though if your business only operates in one area.

We’ll work closely with you to understand your requirements and to get the most value possible out of your PR budget.

Talk to us about your next local campaign

If yours is a local business or one seeking local visibility, we’d love to talk to you. Get in touch using the form below.

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FAQs

Is local PR just for local businesses?

No! Local PR can benefit all businesses. When speaking specifically of digital PR, the goal is to earn new links to a website and the regional press is a great target for this.

What is digital PR?

Digital PR is a tactic used by businesses to earn new backlinks to their website through the creation of newsworthy content. Digital PR specialists use tactics associated with traditional PR to build links.