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Event

CRO Masterclass

30
June
Nottingham
1:00pm

This is an in-person workshop hosted at our Nottingham HQ. Spaces will be limited – apply here for your free ticket. We’ll let you know via email whether or not we have been able to accommodate your request and we’ll make sure to add you to our wait list if we are unable to offer you a space.

What will I learn?

Impression’s head of CRO Rich Chapman and CRO specialist Tom Austin will deliver a workshop to teach you CRO best practices, tried-and-tested techniques and tips to help you plan your optimisation testing strategy. 

If you’re not already utilising CRO, you’ll learn how to deploy CRO techniques onto your website to help increase its conversion rate. If it is currently a part of your strategy, you’ll learn how to maximise its use to increase the return on your marketing investment. 

This is a hands-on session that will allow you the opportunity to put your learnings into practice. Based on the guidance that we will provide you with, you’ll create an optimised wireframe for a high-converting landing page as well as an A/B testing plan based on a test hypothesis.

What’s the agenda?

13:00 – Networking and lunch provided by Impression 

14:00 – Introductions to your speakers 

14:15 – Workshop one 

15:15 – Break time – grab yourself a tea or coffee! 

15:30 – Workshop two 

16:30 – A quiz (with a prize!) and session summary 

16:45 – Networking and drinks provided by Impression 

Who will get value from this event?

  • Senior marketers who are responsible for setting their business’ marketing strategy and are looking for ways to accelerate business performance
  • Specialist marketers who would like to level-up their CRO skills 
  • Generalist marketers who may be responsible for overseeing a variety of channels 

Where is the event?

Impression, Fothergill House, 16 King St, Nottingham NG1 2AS

We are based in the heart of Nottingham’s city centre. Our office is accessible. 

Download directions to our office

Secure your space 

This is an in-person workshop hosted at our Nottingham HQ. Spaces will be limited – apply here for your free ticket. We’ll let you know via email whether or not we have been able to accommodate your request. If we are unable to offer you a space, you’ll be added to our wait list. 

If you have any questions about this event please contact polly.astill@impression.co.uk