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Meet the Team

Tom Austin

CRO Specialist. Joined Impression in October 2021.

Prior to joining Impression, I worked in-house for the UK’s largest independent flooring retailer – UK Flooring Direct for 6 years. I worked across various roles in my time there, starting out in an IT and Marketing Apprenticeship, with my last role being a Customer Journey Executive as part of the CRO and Personalisation team.

I now work as part of the CRO team, focusing on onsite optimisation for our clients. I come up with different testing strategies, bespoke to our clients needs, before helping to implement them and then monitoring their results moving forward.

Something that I’m proud of:
Keeping my selection of house plants alive 🌱

Outside of work:
I like to bottomless brunch (probably a little too much), cook, binge watch series on Netflix and more recently, practice Yoga to wind down!

Tom Austin has specialist knowledge in CRO.

Tom Austin’s posts

7 min read

Using nudge marketing to increase conversions

5 min read

The Best Add To Cart Buttons For Conversion

10 min read

The beginner’s guide to CRO