We’re pleased to welcome head of digital strategy George Gangar, previously senior digital strategy manager at Merkle, to Impression. George will focus on the growth of Impression’s strategy department, applying his wealth of expertise and experience to solving complex problems and offering strategic support to our growing multi-channel client base. 

As the online space becomes more competitive, the want and need to integrate multiple marketing channels to enhance performance is increasing. But with an ever-changing digital landscape, it can be difficult to determine which approach will be the most effective in driving results for your business. Having a strong digital strategy is key to effectively leveraging the wide range of digital channels and tactics available to you. 

What is a digital strategy?

Implementing a solid digital strategy helps to set a clear direction. It should be clearly aligned to your overarching business objectives and play a role in translating those objectives into single-channel KPIs. Crucially, your digital strategy should be based on a combination of 1st and 3rd party insights and should identify a series of hypotheses that you wish to test throughout your activation. Testing these hypotheses will ensure that you have even more insights to draw on for your next round of activity, enabling you to optimise your strategy further with each cycle.

An integrated digital strategy will allow your channels to perform more effectively, creating seamless experiences and communicating consistent messages to your target audience. Being visible across multiple marketing channels will unlock your opportunity to reach new customers and better connect with them at each stage of their journey, maximising the impact of your efforts. 

Setting your digital strategy

If you’d like to consider setting a digital strategy for your business, or if you already have one that could benefit from a fresh pair of eyes, get in touch with our team today to find out how we can help you. Alternatively, learn more about our digital strategy services

Polly Astill

Senior Marketing Manager

Polly has specialist knowledge in Digital Marketing Strategy.