I joined Impression as head of digital strategy in July 2021.

I was first introduced to digital marketing when I started working for a friend who had set up an SEO company. After a year or so in that role, I moved on to a PPC role at another agency. As that agency grew, it became apparent that there was a need to create a strategy and planning team to service our largest and most complex accounts, a team that I quickly moved into. After several amazing years growing together with that team, I reached a point where it was time to look for a new challenge. Fortunately, I came across Impression and both the role and the company were exactly what I was looking for and the rest, as they say, is history!

Day-to-day my role at Impression will see me looking for ways to develop our digital strategy offering, ensuring that we can act as a strategic business partner to our clients, helping them maximise performance through a multi-channel approach to their digital marketing activity.

I’ve always tried to dedicate some of my time to pro bono work and have worked with quite a few small charities to help them get their digital marketing activity off the ground. I’ve also volunteered in educational schemes to help young people learn about the digital world and build their skills in this area. I find this type of work hugely rewarding and hope to continue it in the future.

Outside of work, I enjoy travelling and trying new things. Highlights include travelling through places like Uganda and Vietnam, plus a previous life as a husky sledder in Canada. At the moment I’m also undertaking a masters in media policy, through which I developed a proposal on how to prevent the spread of fake news online that was submitted as evidence to a parliamentary select committee.