The Challenge
With global recognition achieved, Brewdog’s marketing team wanted to dig into the detail of their international visibility across major search engines.
Specifically, they wanted to know:
- How search visibility differed between international markets
- How users in different countries searched for the brand, products and bars while taking into account language variations
This information would allow them to:
- Plan their marketing strategies and country-level focus
- Better understand their audience
- Report back to key stakeholders on visibility growth and opportunities
Brewdog enlisted the help of Impression’s specialist SEO and Analytics teams to help them uncover global search trends data in a manner that would be easy to understand, manipulate and communicate.