Our next step was to utilise the search volume tools available at our disposal.
Armed with a range of tools – including Google and Bing’s own tools as well as third-party solutions – we were able to pull comprehensive search volume data which we then aggregated to get the best-estimated search volumes using averages from the tools available. This way, we were able to get the most accurate data possible.
We knew that search volume data could only give us a picture of what was happening today. To help our client better understand the changing search landscape, we also pulled in data from Google Trends as well as other third-party tools, allowing us to surface historical information where possible that would incorporate seasonality and other influences affecting visibility throughout the year.