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Quizzes have long been a format favoured by digital PRs and content marketers alike as a method of gaining audience engagement and creating newsworthy, data-led hooks.
The idea of a quiz for digital PR is simple; create a newsworthy quiz in itself, promote it, gain coverage from it and then use the data it gathers to create new stories. Simple, right?
Well, no. A good digital PR quiz requires full immersion in the media landscape, an in depth knowledge of the audience and the ability to craft the logic that leads to a positive experience for everyone.
It can be as simple as a Google form or as complex as a large scale, interactive quiz created bespoke for you. Here at Impression, our team of PR, design and development specialists have created PR quizzes that have reached tens of thousands of people.