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Data is a great asset to any PR campaign. Perhaps you have data in your own business that we could use; anything from sales data to trends insights to reports you’ve run and more can help create newsworthy stories that achieve press coverage and links.
If you don’t have data of your own, that’s no problem! We have utilised a wide range of data sources, from the ONS to global reports to FOI (freedom of information) requested data that has enabled us to create hugely successful campaigns that effective make ‘news from nothing’.
We also like to create lots of different visualisation formats. Maps can be great for regionalised data but with our in-house design expertise, we’ve done a lot more beside that, too.
And because data driven campaigns often reveal insightful information, we regularly make use of the topics within to land thought leadership style placements too. So it’s a great campaign format to help you really build up your backlink profile.