Ecommerce marketing is all about growing the audience of your online store and attracting more customers to drive more sales and more revenue.
It sounds simple. But the reality of ecommerce marketing, as with everything in ecommerce, is that it’s a complex discipline. It’s also arguably the easiest to analyse, because we’re able to see how many people buy and how much they spend and to directly relate that back to a marketing channel (in most cases).
Ecommerce businesses across the UK and beyond are already benefitting from working with Impression. Find out more about our services below, or get in touch to discuss your project with us now.
Marketing is marketing, right?
Well, no. Ecommerce marketing is arguably the most data-driven form of digital marketing because we can see exactly how much people spend and how many products they buy, as well as which products they buy and how they get there. We can attribute this to the channels that delivered that traffic and the strategies we’ve used to engage that audience.
It’s by no means a simple discipline, though. Particularly when managing a much larger online store, you’re likely to come across technical issues throughout your website as you work to optimise each section and page for search users. It’s very common for ecommerce implementations to allow duplicate content through product pagination – something which can really impact your search visibility.
By investing in ecommerce specific marketing support, you ensure your ecommerce specific needs are taken into account. By choosing to work with an ecommerce marketing agency like Impression, you’ll benefit from extensive experience in marketing ecommerce brands, resulting in more efficient, more effective ecommerce store strategies.
Impression has built up a reputation over the years as a data-driven, results-focused ecommerce marketing agency.
This means we invest heavily in our own tools and industry leading tools to enable us to gather data on how users interact with your website. This includes keyword tracking, video monitoring, user testing, analytics platforms and much more.
The approach we take is focused on delivering results that really impact your bottom line. We’ll ask you about profit margins at a product level and about your stock levels so we can focus our efforts on promoting the items that will drive the most benefit to you. We’ll continue to work closely with you and to analyse the data we gather in order to deliver the highest possible return on investment – meaning you make more money by working with us.
Find out how we can help your ecommerce grow profitably and sustainably. Simply fill in the form below and a member of our team will get in touch as soon as possible.
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