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Ecommerce Marketing

Services to help you grow your audience and attract more customers to your online store.

Ecommerce marketing is all about growing the audience of your online store and attracting more customers to drive more sales and more revenue. It sounds simple. But the reality of ecommerce marketing, as with everything in ecommerce, is that it’s a complex discipline. It’s also arguably the easiest to analyse because we’re able to see how many people buy and how much they spend and to directly relate that back to a marketing channel (in most cases).

Ecommerce Marketing Services

Digital marketing services with ecommerce expertise to help your business grow profitably and sustainably.

With more and more transactions taking place online every day, audiences are increasingly reliant on long-tail searches through engines like Google and Bing to take them straight to the product they want to buy. Ecommerce SEO is all about making sure your products appear high on that list.

Ecommerce Social Media

Social media is no longer all about increasing awareness and engagement. Savvy marketers recognise the revenue potential of social channels, both through organic and paid engagement. From native ‘buy’ buttons to targeted remarketing, there are plenty of opportunities for ecommerce businesses to profit from social.

Conversion rate optimisation (CRO) is all about making more of your existing web traffic. Nowhere is that more important than on an ecommerce website, where an increase in number of transactions per user and spend per user directly impact your bottom line. We use a number of industry leading platforms to improve conversion rates through testing and data analysis.

Google Shopping For Ecommerce

Google Shopping is one of the most powerful tools available to ecommerce businesses. By feeding your products directly into Google Shopping, you can display your product information and pricing on the SERPs to increase engagement and conversion rates by attracting people who are ready to buy.

Ecommerce PR

The value of PR to ecommerce businesses is something rarely noted. But savvy marketers understand that attracting customers to a store is as much about creating brand awareness as it is optimising your specific products. Build your brand and nurture brand loyalty through digital PR with our expert PR team.

Ecommerce Campaign Marketing

As an ecommerce business, you’ll know there are certain times of the year that can be more profitable than others, search as Black Friday, Cyber Monday, Christmas or Valentine’s Day. Equally, there might be specific audiences more suited to certain products in your shop. Through campaign marketing, we’ll help you identify the strategy to achieve your goals, usually with a time or audience constraint. Our in house designers, developers and marketers deliver full campaigns from concept to completion.

Why invest in ecommerce specific marketing?

Ecommerce marketing is arguably the most data-driven form of digital marketing because we can see exactly how much people spend and how many products they buy, as well as which products they buy and how they get there. We can attribute this to the channels that delivered that traffic and the strategies we’ve used to engage that audience.

It’s by no means a simple discipline, though. Particularly when managing a much larger online store, you’re likely to come across technical issues throughout your website as you work to optimise each section and page for search users. It’s very common for ecommerce implementations to allow duplicate content through product pagination – something which can really impact your search visibility.

By investing in ecommerce specific marketing support, you ensure your ecommerce specific needs are taken into account. By choosing to work with an ecommerce marketing agency like Impression, you’ll benefit from extensive experience in marketing ecommerce brands, resulting in more efficient, more effective ecommerce store strategies.

 

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Our Approach

Impression has built up a reputation over the years as a data-driven, results-focused ecommerce marketing agency.

This means we invest heavily in our own tools and industry leading tools to enable us to gather data on how users interact with your website. This includes keyword tracking, video monitoring, user testing, analytics platforms and much more.

The approach we take is focused on delivering results that really impact your bottom line. We’ll ask you about profit margins at a product level and about your stock levels so we can focus our efforts on promoting the items that will drive the most benefit to you. We’ll continue to work closely with you and to analyse the data we gather in order to deliver the highest possible return on investment – meaning you make more money by working with us.

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Find out what we can do for your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.

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