GreatBeanBags™ has stocked the UK’s largest range of bean bags since they began trading in 1992. To this day, they pride themselves on their high manufacturing standards, with each bean bag being skillfully handmade by their team of in-house designers and manufacturers. Now a long-standing client of Impression, we have been working closely with GreatBeanBags™’s digital team over a number of years to transform their organic presence from a market player back to a market leader.
GreatBeanBags™ were previously a key organic player in their space. However, an increasingly competitive SERP landscape resulted in them facing a decline in organic traffic by 60%.
They appointed Impression in 2015 and their core objective was clear. They tasked us to reinstate their organic visibility, allowing them to become a leader in online bean bags once again and drive additional traffic and revenue through SEO.
Using this objective, we worked with the client to set the following KPIs and targets:
GreatBeanBags™’s previous SEO strategy focused predominantly on creating informational content on their blog platform in an effort to support their transactional content. However, it became clear that this strategy was not driving the desired amount of organic growth and, subsequently, was not having an impact on their objectives.
As an alternative, Impression introduced a competitor, audience and authority-focused SEO strategy that incorporated the following tactics:
Impression has partnered with GreatBeanBags™ for several years on a consistent and modest budget, and we’re particularly proud of the results we achieved because of that.
For a company like ours, the world of search is often a murky one. After 10+ years in e-commerce and 6 different (often abysmal, occasionally disastrous) SEO agencies, we haven’t looked back since starting to work with Impression.
Their ability to produce fantastic results time and again has meant we are happy to give them a level of autonomy we would have never considered before. Their intuition, their insight into our company and their strategic marketing planning/implementation is second to none.
Your digital strategy should be having a direct impact on your business bottom line. If you’d like to find out how we can help you achieve better results, get in touch today! Simply fill in the form below and a member of our team will be in touch. Alternatively, give us a call using the number at the top of the page.
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