Welcome to the Spotlight On series, where we get to sit down with some of the most inspirational marketing leaders from some of the UK’s most exciting brands. We learn about their careers, their challenges and their achievements, all to inspire you to grow your own career.
This interview is of Matthew Rice on an individual basis and his career progression to date. All opinions, ideas and comments were current at the time of filming and do not necessarily reflect those of his current or former employer, respective parent companies or associates/colleagues.
In this video, Matthew Rice, Head of CRM at Financial Wellness Group, talks about the importance of communication within customer relationship management, pathways to enter a career in CRM, and why CRM is led by data and technology now more than ever.
See the complete list of topics we cover in the description below👇
- 00:16 – Introduction to Matthew and his role
- 00:53 – What does a role in CRM look like?
- 01:50 – The importance of data and tech in CRM
- 02:42 – How to enter a career in CRM
- 04:28 – The skills and attributes required for a role in CRM
- 06:11 – CRM’s role in the wider business
- 12:38 – Identifying whether a company is right for you
- 13:52 – How to navigate career progression
- 15:08 – Matt’s career highlights
I think the size of a company doesn’t show you how the culture is and the culture is the main thing that is really important to me. For me, the people culture and how they treat their employees and how they treat their customers really shows how that experience is going to be for you over time.
Matthew Rice, Head of CRM at Financial Wellness Group.
If you want to hear more from Matthew, follow him on LinkedIn.
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