Welcome to the Spotlight On series, where we get to sit down with some of the most inspirational marketing leaders from some of the UK’s most exciting brands. We learn about their careers, their challenges and their achievements, all to inspire you to grow your own career.
This interview is of Steve Waller on an individual basis and his career progression to date. All opinions, ideas and comments were current at the time of filming and do not necessarily reflect those of his current or former employer, respective parent companies or associates/colleagues.
In this video, Steve Waller, Digital Director talks about how the launching of the brand’s direct-to-consumer offering during the pandemic, the roles of performance marketing for a predominantly brick-and-mortar brand, and routes to explore to enter a career in marketing.
See the complete list of topics we cover in the description below👇
- 00:19 – Introduction to Steve and his role
- 01:40 – The Role of Digital in a heritage brand
- 08:20 – Head of e-commerce vs head of digital
- 10:59 – Multi-sector skill sets
- 16:04 – Looking beyond superficial perks
- 18:43 – Routes into marketing
I’ve jumped from various different industries and I’d say that the most important skills are being adaptable and resilient. They’re very important for progressing in your career.
Steve Waller, Digital Director
If you want to hear more from Steve, follow him on LinkedIn.
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