For those at a more advanced stage of their SEO journey, finding new avenues and new opportunities is only one element of a complete strategy.

As our Head of SEO Pete Jovetic explained in his address at our recent event with Google, savvy marketers are also investing in smaller incremental gains – which add up to much greater successes.

Watch his full video below:

Laura Hampton

PR Director

PR Director at Impression working with colleagues and clients to deliver link acquisition campaigns that support SEO visibility and wider marketing goals. Regular speaker at industry conferences and contributor to industry publications. In my spare time, I jump out of planes.

Laura has specialist knowledge in Digital PR and Content Marketing.