Any marketer who champions an omni-channel strategy will know how challenging it can be to report on that strategy.
Inconsistencies between the way different platforms report can be difficult to manage, especially when it comes to goal tracking and ecommerce.
Google Data Layer provides a solution to these challenges by enabling you to pass information between your website and tag providers like Google Tag Manager, Facebook, Twitter and Bing in a more consistent manner.
Use of Data Layer also facilitates management of such tags with minimal reliance on development teams and therefore empowers marketers to be more agile in their use of data.
Our multi award winning web analytics team has a vast array of experience in implementing Data Layer. Usually we take the role of the specifier and consultant and work with your internal stakeholders, marketers, attribution specialists and developers. We are also able to manage the whole process on your behalf.
If you want to access a greater level of data from your website and are seeking expert help in doing so, you’ve come to the right place! Our multi award winning digital team has worked with businesses just like yours to implement Data Layer correctly and to provide the strategic direction to help you use your data in the most effective way. Fill in the form below to speak to a member of our team about your project:
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The main benefit of using Google Data Layer in conjunction with Google Tag Manager is the ability to use that information to create and manage triggers in your tag configurations – essentially empowering marketers to access data in the way they want, with minimal input needed from development teams.
When used in combination with other tag providers, it facilitates consistency of reporting – giving you clear goals/ecommerce information across your marketing channels and making an omni-channel approach easier to track and monitor.