A competitor analysis is an important part of any business’ marketing strategy. Stay ahead of your competition and lead within your marketplace with the help of data-driven, results focused analysis.

Conducting a competitor analysis (also referred to as marketplace review) is an extremely valuable exercise for any business. We can identify your main search competitors along with industry-leading rivals and extensively examine and compare share of voice in the industry, ranking signals, and outreach strategies. Improve your digital marketing strategy today – get in touch to discuss how we can help you.

Why is Competitor Analysis important?

Understanding your online competition offers unparalleled guidance in shaping a digital strategy and the direction for future activities to improve your business’ performance. Looking internally at your Google Analytics is great and as an agency, we encourage this. But to create a working, robust digital strategy, a deeper level of research is needed.

Even with a great understanding of your own website, without monitoring your top competitor’s activity, you could fall behind quickly. Your site could show traffic and conversions are increasing, with users engaging with content. However, without comparison, these numbers and results may actually be insignificant compared with the growth of your nearest competitor or seen across the entire industry.

By performing competitor analysis it allows you to see what the main players in your industry are achieving as well as those closest to your business to set realistic objectives to then sculpt a strategy around. Considering the importance of carrying out a competitor review the earlier this is carried out the sooner it can feed in and influence the digital plan for your business, ideally while this is still in its infancy.

What can you expect from a Competitor Analysis?

Following a thorough competitor review, we will produce a digital marketing strategy. Specifically targeting some of the points identified and continually work to implement this to increase business performance and help reach objectives.

A document detailing all the work and findings will be passed over and the analysis along with strategy discussed and explained in a face-to-face meeting or phone call, whichever best suits.

This practice helps to prioritise actions identified and establish an ongoing strategy so both the client and we at Impression know exactly what needs to be done, how to do it, with a suggested timescale.

Could your business benefit from competitor analysis?

If you’d like to better understand your marketplace and identify opportunities to outperform your competitors, we can help. Get in touch using the form below and a member of our team will get back to you. Alternatively, give us a call using the telephone number at the top of the screen.

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