Usually as SEOs we go to great lengths to build amazing SEO, by building great architectures and great foundations, doing link building, creating content, and creating great platforms.
But we forget to give our attention to preventing any disasters that might damage our work. This post will be split into 5 parts:
- Site architecture
Set up custom alerts to get alerts when there is something unusual or problematic in Google Analytics:
- SEO traffic = 0
- SEO traffic down > 20%
- SEO traffic down 10%
- SEO traffic up >20%
This is the easiest way to start looking out for issues.
Track rankings to see problems:
- keywords entering/leaving 1st page in SERPs
- keywords moving/leaving the top 5 rankings
- keywords gaining/losing the top 2 positions
You can do this with any tool (Impression prefers STAT, David uses SEMRush).
3. Monitor your platform
NewRelic; will give you updates about the performance of your website to see page load speeds etc and flag any issues with your server/website.
4. Alerts on the integrity of your site structure
David uses two main tools to monitor the integrity and structure of his website; SEO Radar and Botify.
SEO Radar is a web change tool, where it will identify anything that has moved from where you left it.
Botify allows him to analyse that data and spot crawl bottlenecks.
Use sitemaps to alert you of indexation problems/progress.
5. New backlinks
David recommends AHREFs to see new links coming in and to quickly identify any poor quality links.
This post is one of 14 in our SMX London 2017 collection
- SMX London: Fun With Google Analytics – Ayat Shukarly
- SMX London: Why Going Global is Essential to Your Business – Frederic Schaub
- SMX London: Ranking Factors in 2017: What’s Important, What’s Not – Olga Andrienko
- SMX London: Future Proofed SEO – Stephen Kenwright
- SMX London: Future Proof Your SEO – Hannah Thorpe
- SMX London: Prevent enterprise level disasters with SEO alerts
- SMX London: Attribution Modelling – Russell McAthy
- SMX London: Attribution Success in a Cross Device World
- SMX London: How SEO Can Help Social – Samantha Hearn
- SMX London: Social & SEO – Jeff Ferguson
- SMX London 2017: AMP The Next Generation – Dawn Anderson
- SMXLondon: SEO in a Mobile-First World – Pete Campbell
- SMXLondon: SEO in a Mobile-First World – Nick Wilsdon
- SMX London: What’s New and Cool at Google – Juan Felipe Rincon