Impression has been going through plenty of changes recently – including us relocating across Nottingham into our new home. (If you’re a local client, partner or company who would like to meet us, keep March 1st at 5pm free and get in touch to let us know!)
There are also a few things which have remained the same – like being shortlisted for no less than four Biddable Media Awards for our excellent PPC campaigns. Our team is also up against some stiff competition for the “Best Agency” gong too.
The Biddable Media Awards recognise excellent in paid advertising online, covering the full breadth of search and social. We’re really pleased to be shortlisted in the following categories:
?Biddable Agency Led Campaign of the Year
?Finance Campaign of the Year
?Local Campaign of the Year
?Performance Biddable Agency of the Year
What are the UK Biddable Media Awards?
The UK Biddable Media Awards have been created to recognise the skilled practitioners of paid advertising management – including search and social.
The awards recognise the value contribution of biddable media to marketing campaigns. They follow a real boom in the number of businesses now investing in paid ads, and reflect the changing culture of ‘pay to play’ that we’re seeing, particularly when it comes to social media reach.
Impression’s PPC offering
Our PPC team has always been an integral part of our business. Led by Liam since the very early days of our agency, the team has grown, and continues to grow, to deliver campaigns to a wide variety of businesses – including both ecommerce and lead gen.
Liam had the following to say of the shortlist:
Being nominated is a testament to the kind of work we do here at Impression. We’re not satisfied with ‘ticking over’ our client accounts. Instead, we’re always looking for new ways to innovate in order to meet and exceed client goals. ?
What differentiates us from our competitors is our dedication to our data-driven, results-focused approach. We pride ourselves on understanding our clients’ businesses as if they were our own, and being able to use that knowledge to apply budget and set strategies that deliver the most position bottom line impact.
We’re also very proud of our in house web development team and the cohesion between the developers and PPC that has facilitated so many of our innovations. From the use of scripts to automate delivery of ads based on various APIs or BI, to scripts and tools that take the manual work out of daily tasks to free to us for strategic implementations, to the development of dynamic landing pages that improve quality scores and CTRs, we’ve been able to do a lot thanks to that departmental crossover.
We’ll find out the results of the UK Biddable Media Awards later this year.