Impression will be on stage at Brighton SEO as digital marketing manager Laura Hampton is confirmed as a speaker for April 2016.
Brighton SEO is a popular event in any digital marketer’s calendar. Held twice annually, the UK’s biggest conference for SEOs attracts thousands of in-house and agency practitioners to come along and learn the latest techniques from the leaders in their fields. Plus, it’s by the beach, so look out for hoards of marketers making their way to their pier for a beer after hours too.
Brighton SEO speaker
Laura is the first of team Impression to speak at Brighton SEO. Securing a place as a speaker is no easy task and Laura has been selected from a wide range of applicants to give a 20 minute talk on the 22nd April.
Tickets for the event are free, and you can get yours via the Brighton SEO event page on the 11th January 2016 – but be quick, it’s first come first served! Details of how to get yours will be released nearer the time and you can sign up for updates on the Brighton SEO website.
The event is set to be as popular as ever before, with the confirmed line up of speakers looking particularly strong and focused primarily on topics around user experience, conversion rate optimisation and on-page optimisation, indicating a change of tack amongst professional SEOs from a previous focus on link building and digital PR.
Building useful audience personas
Laura’s presentation topic is ‘How to build useful audience personas to guide your digital strategy’. Laura will be talking about the importance of audience personas and how to create them in your business.
Read more from Laura on audience personas in the Impression blog, or catch her on stage in April – see you there!