User Research Agency

Business is a rapidly changing, dynamic landscape, and it’s important to understand shifts in the market to seize opportunities and develop competitive advantage. By reducing the amount of assumptions in business decision making we can reduce risk to revenue and support new revenue opportunities.

Being informed of customer choices and motivations we can better cater to customers, allowing us to tailor offerings to suit their needs and outmanoeuvre the competition.

Measuring performance and understanding the opportunities to refine marketing communications we reduce ROAS and seek to drive higher ROI.

Data informed decision making puts businesses in the driving seat as they are more able to spot and adapt to change quickly.

Undertaking research and benchmarking as part of BAU means that you will learn what works for your business and customers. In turn, this reduces wasted effort on things that don’t deliver results, allowing you to better invest time in things that do and increasing overall efficiency.

User research comes in all shapes and sizes. Understanding the amount of opportunity and risk will help to guide how much time and resource you should invest to safeguard your activities and maximise on investment.

Impression’s user research offering can be constructed around the needs of our clients. Ultimately, the amount of investment should reflect the size of the prize and the risk of loss of revenue. For example if you are heavily investing in paid media then you should be using a small percentage of that budget to optimise targeting and improve creative executions. If done correctly there will be a higher return on investment despite a lower overall spend as your communications will become more effective.