Our approach to data science
LTV
Learn how an individual engages with your business through LTV (lifetime value) modelling, using automation where possible. Apply the knowledge gained through various sources, such as your CRM, to carry out activities which build loyalty and grow your customer base.
Media Mix
With online multi-touch attribution coming under threat from browser cookie deprecation, media mix modelling can step in to show you the impact and effectiveness of your media channel investments.
Data
Bring your datasets together to show what’s important with dashboarding through Looker Studio and Power BI, among others. Work with us to connect varying data sources, refining and cleansing data, to achieve near-time or real-time dashboarding.
Attribution modelling & model
Understand where value is obtained through a variety of attribution modelling methods. We’ll assist in creating custom attribution models to show the real causal impacts and channel contributions to your overall digital advertising ROI.
Lead quality
Gain insight into the quality of your leads and how to better leverage the opportunities and translate them into conversions. Where possible, connect CRM data with advertising data to highlight cause and effect relationships to optimise ROI.
Look ahead to the future with robust business forecasting, powered by historical data, machine learning and trend analysis within your industry.
