Poorly-positioned content goes nowhere, so it pays to know where you’re heading. We’re on-hand to guide your business – large or small – in creating the content that matters most to your audience.
Your message should be crystal clear, consistent and targeted. By identifying the style and focus of your content efforts, you can drive performance through the expertise of your team. Whether you’re already creating content or looking to expand your efforts, we will work to ensure you are headed down the right path.
A content schedule or strategy is one of the primary deliverables in the early stages of Impression’s content service. However, Impression’s content strategies are more than a list of titles and deadlines. Based on in-depth keyword research, each content strategy is a fully bespoke piece of work that sets out a plan for getting your site noticed by the right people in the right places.
Each suggested post will come accompanied by target keywords, suggested metadata, competitor research and guidelines on structured and optimisation. If you prefer, our content specialists can also write your pages from scratch, building best practice SEO considerations into their fabric. The content schedule is not just one document, but a body of work delivered to a high standard across a 6-12 month period.
Quality content has proven time and again as a key driver in audience engagement and performance, and you may have already experienced the benefits of your content creation efforts. We’ll work with your internal team to ensure that everyone is pushing towards the same goal, backed by data-driven analysis and industry expertise.
We’d love to discuss any of the services above with you.
Simply fill in the form below and a member of our team will get back to you as soon as possible to talk through what you need and how we can help. Alternatively, give us a call using the number at the top of the page. We look forward to hearing from you!