NOTE: This guide has been updated for 2022.
This detailed guide walks you through a deep dive into your Google Analytics setup. It includes commentary for each of the aspects you should consider when reviewing your own Google Analytics configurations, with our suggestions where appropriate, too.
Good data enables you to make decisions about which marketing channels are working for you, and where to invest budget, so it’s essential that your marketing data is complete and accurate. By improving the implementation of your analytics package, you will improve the level and accuracy of your data, which you can use for future marketing decisions and investments.
The guide covers areas such as general configuration, Google Tag Manager implementation, an overview of advanced features and a list of key tools to use for your Google Analytics audit.