Good PPC managers know that ROI is everything. The more high value conversions you can get at the lowest possible cost, the better. But how do you improve your ROI? Through carefully crafted campaigns that are managed efficiently and evaluated continually.

As a Google Partner and Bing accredited agency, we work with a wide range of high value PPC accounts. The majority of these came to us as a result of the businesses seeking a better return on their investment. We specialise in reviewing high value accounts, identifying the wasted spend and implementing improvements and new strategies to make more of every budget. Get in touch if you’d like us to review your PPC campaigns for you, or read on for more information.

PPC Reviews

Our PPC reviews service is ideal for businesses who are looking for a brief review of the key strengths and weaknesses of their account.

Whilst our reviews aren’t templated, we do review a number of set criteria to highlight ‘quick wins’ but also inform your longer term strategy. Your PPC review will look at:

  • Basic account structure (campaigns, ad groups, keywords)
  • Basic account settings
  • Budget allocation
  • Use of keywords and negative keywords
  • Ad copy and keyword placement
  • Landing pages
  • Conversion tracking

PPC Audits

PPC audits provide a more detailed and in depth analysis of your PPC account. Audits are best suited to businesses seeking to make a very real impact on the success of their PPC campaigns, who plan to invest either internally or with an external partner in the progression of those campaigns.

Our PPC audits analyse the components detailed in the reviews section and also include analysis of:

  • Advanced account structure and segmentation
  • Audience segmentation and targeting
  • Advanced campaign settings
  • New keyword opportunities
  • On-page SEO factors
  • Competitor and market analysis

Interested? Find out more...

We’d love to discuss any of the services above with you.

Whether you manage your PPC in house or externally, and are looking for a basic review or an in depth audit, we can help. Contact us today and one of our PPC consultants will be in touch. Alternatively, call us on 01158 242 212.