Businesses of all sizes run search ads on Google Search and Bing (“PPC”). However only a smal percentage of younger or smaller businesses advertise on YouTube, despite it being the world’s second largest search engine.
Beyond YouTube is a much wider pool of programmatic video advertising both on video platforms and in banner ads throughout the web.
Video advertising campaigns can help you reach either known or new audiences across a format and platform not used by all advertisers. It’s an important part of the digital marketing mix however is typically used for targeted above the line or top of funnel brand activation campaigns rather than direct response – unless video remarketing is part of your strategy.
We’d love to discuss any of the services above with you.
If you know your brand needs broader online visibility via video or are even just exploring the opportunity, get in touch with our team for an initial consultation.
With the myriad of options available it’s easy to create inefficiencies via ineffective creative, untargeted viewership or poor placements. We’d love to help you