Recognising one of the main tools at our disposal to be our client’s willingness to stand up for their values, we knew we could do something a bit more controversial than a simple data visualisation or report style campaign.
This opened us up to thinking very creatively – and with the President making comments around climate change at the time, we wanted a stunt that would contribute to the conversation’s around climate protection in a way that would capture the world’s attention.
Working collaboratively with our client, we identified an opportunity to donate money to a charity in return for the naming rights to a new species of worm – a worm which was characterised by its ability to bury its head in the sand at any sign of danger…
We decided to name the worm after Donald Trump – or Dermophis donaldtrumpi to give it its proper title. The story plus the accompanying image were shared around the world: https://www.envirobuild.com/blogs/articles/donald-trump-amphibian