Our new design ensured that the user had all of the information needed to complete a purchase. We made sure that information was easily digestible and the product was showcased effectively through imagery.
We believed that customers would be keen to understand what the recorded footage looked like before purchase. Our new design focused on clearly showing the footage of the dashcam. We achieved this by adding in a video and a still image of the footage.
We also added CRO elements to help reduce user anxiety and increase trust and buy-in. This was achieved by adding reviews higher up the page to increase visibility and adding a new awards section to boost Road Angel’s value proposition.