Our KPI was to increase auction platform registrations while maintaining a low CPA. Following audits, our strategy was to introduce ongoing testing and make regular data-driven changes to continually improve results.
We collaborated with John Pye’s creative team, advising on how to develop scroll-stopping paid social creative. This improved CTR and better reflected both the brilliant quality and value of their assets.
On top of implementing best practice for paid media campaigns, we worked closely with other partners, aligning with UX, email, content and PR campaigns to ensure a cohesive message, and seamless user experience.