The Challenge
John Pye Auctions approached Impression to manage their Paid Media campaigns on both Paid Search (PPC) and Paid Social (Facebook Ads).
Initially, Impression was employed on a 3 month project basis while John Pye Auctions looked to hire a replacement for in-house manager. However, after 6 months, the decision was made to work together on a permanent basis due to satisfaction with the work carried out.
Previously, John Pye’s paid media was limited with a lack of meaningful split testing and implementation of data-driven changes. Sufficient UTM tagging or Facebook Pixel was also missing from many ads, meaning that tracking results from the platform was very difficult to do through Google Analytics.
John Pye’s business is evolving quickly, so Impression also needed to stay agile when new briefs came in. This includes working with internal and external stakeholders on an integrated approach.
As such, our key objective was to increase auction platform registrations while maintaining a low CPA.
