The Challenge
Great Bean Bags sought support from Impression to build its brand while generating revenue and optimising its site for better visibility to its key target markets.
In a bid to support wider SEO goals, our digital PR team was tasked with building relevant and targeted top-tier links through PR activity and larger content marketing campaigns to improve keyword visibility for a series of selected keywords.
With any digital PR campaign, we first consulted our circles of focus to decide upon the topics we could broach. The centre circle is very specific and brand-led, while the further you move from the centre into the outer circles, the broader the topics become. With this in mind, we focused on ‘lazy’ and ‘health’ with the link being that while it’s great to laze around on a bean bag, it’s also about striking the right balance for your own physical and mental health.