The Challenge
Gazeboshop and Impression have been working together for over 7 years. In 2020, like many businesses, they were faced with unexpected challenges as a result of COVID-19. Changes to staff roles resulted in them losing internal marketing support and the pandemic saw their best selling product no longer able to sell.
Pre-COVID, a large amount of their success came from printed gazebos purchased by B2B and trade customers such as market stallholders, event organisers and marketing managers for brands. However, when the pandemic hit, enquiries to purchase printed gazebos stopped, requiring us to pivot our focus to target a B2C audience to help Gazeboshop remain profitable during a tricky and uncertain time.
Specifically, our SEO team’s objectives were to:
