At Impression, we strongly believe in client strategies that have a ‘layered approach‘ to create a natural backlink profile and to maximise the return on investment via multiple strands as opposed to a ‘one campaign at a time’ approach which can create unnatural backlink spikes and unnecessary risk.
For DeltaNet, we harnessed the perfect mix of reactive and proactive PR. We responded to the news and individual journalist requests, dug into some seriously extensive data sets for data driven campaigns and put together a ‘controversial’ visual that received coverage in the Express.
In 2020, we realised that being adaptable and reactive – more than ever before – was integral to PR success. By leveraging this, we were able to receive coverage on the back of a number of news stories, including the news that the Government is planning to scrap unconscious bias training. We also quickly responded to the news of Unilever trialling a four-day working week and continued the conversation by discussing whether it would catch on here in the UK.