Let's chat

01158 242 212

Get in touch with our team

DeltaNet International

eLearning business achieves 400% increase in ranking position

DeltaNet International is an industry-leading eLearning provider for organisations in the UK and around the globe, supporting over 30 different languages. Specialists in off the shelf and bespoke compliance, health & safety, and performance management eLearning for businesses, they employed Impression to help them raise their search profile, starting with a major site migration and then moving into an ongoing SEO and digital PR strategy.

  • UKCA_Best-Content-Series

The Challenge

DeltaNet International has been working with Impression for a number of years. In 2020, the focus centred on building high-quality links back to the compliance and health and safety sections of their website to support SEO ranking aspirations and key business growth areas.

2020, as we all know, was an extremely challenging year – but by the end of the year we had attained 80 pieces of coverage for the client by employing a fully layered strategy that comprised a wide range of digital PR tactics.

The Strategy

At Impression, we strongly believe in client strategies that have a ‘layered approach‘ to create a natural backlink profile and to maximise the return on investment via multiple strands as opposed to a ‘one campaign at a time’ approach which can create unnatural backlink spikes and unnecessary risk.

For DeltaNet, we harnessed the perfect mix of reactive and proactive PR. We responded to the news and individual journalist requests, dug into some seriously extensive data sets for data driven campaigns and put together a ‘controversial’ visual that received coverage in the Express.

In 2020, we realised that being adaptable and reactive – more than ever before – was integral to PR success. By leveraging this, we were able to receive coverage on the back of a number of news stories, including the news that the Government is planning to scrap unconscious bias training. We also quickly responded to the news of Unilever trialling a four-day working week and continued the conversation by discussing whether it would catch on here in the UK.

The Results

The following results have been achieved through a combination of digital PR and SEO:

80+

Pieces of coverage in 2020

35%

increase in website domain rating (DR)

128%

increase in organic traffic to the site

400%

increase in the ranking position for ‘compliance elearning’

Related case studies

Paid search drives 85 leads per month for SaaS provider

Client

Services

Paid Media

Industries

Business Services, SaaS

Read Full Case Study
Read Full Case Study

Integrated marketing campaign drives 146% increase in sessions

Client

Services

Digital PR, Paid Media, SEO

Industries

Business Services, SaaS

Read Full Case Study
Read Full Case Study

eLearning business achieves 400% increase in ranking position

Client

Services

Digital PR, SEO

Industries

Business Services, SaaS

Read Full Case Study
Read Full Case Study

Talk to an expert

Find out what we can do for your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.

First name
Last name
Phone number
Company name
Website URL
Message