Car Audio Centre

One of the key issues with the site migration was that the product inventory was not reviewed against the categories on the site. This meant a lot of products were discontinued and the categories were therefore empty. This presented a big challenge as Car Audio Centre had over 15,000 products on the site and around 110 categories. To tackle this, we needed to consider SEO best practices, which stipulates you should not remove a mass amount of high traffic pages at once.

We needed to implement a strategy that would improve the conversion rate and revenue of the site whilst removing pages from the site that were driving irrelevant traffic with poor engagement.

Our strategy focused on three key actions that led us to exceed the objectives:

• A thorough technical audit
• Removing discontinued product pages
• Optimisation of category content on the site