The Challenge
Car Audio Centre experienced a steep decline in organic traffic and revenue, therefore started to invest in SEO which initially led to improvements. They went on to make the decision, for ease of implementation, to migrate to Magento for a more off-the-shelf ecommerce CMS. This migration turned out to be extremely problematic, leading to further organic decline.
Impression were appointed to carry out a recovery exercise. This was a blank canvas and all key content and technical elements of the site needed reviewing.
Our objectives were to: