The Challenge
AskTraders had been working with various PR agencies prior to approaching Impression and while the coverage achieved was pleasing, the impact on search rankings was lacking. They approached Impression with a view to improving their backlink profile in a way that would support their SEO needs – something that perfectly suits our integrated approach.
Noting the YMYL (your money or your life) nature of AskTraders’ product, we were quick to spot the issues in the existing backlink profile, most notably the prevalence of comment-led links which, though good for the brand, were not hitting the relevance and quality of links the brand would need to grow moving forward.
AskTraders elected to retain a PR agency alongside Impression that would manage all reactive and comment based opportunities so our focus was on more campaign-driven work.
Incorporating our client’s ongoing aspiration for brand building coverage alongside the SEO need, our job was to:
