PPC Hero’s HeroConf is an annual event aimed at helping PPC professionals to stay ahead of their competition by learning about the newest tools and techniques from the best in their field.
Liam Wade, PPC Manager at Impression, is a regular speaker at HeroConf. Find his slides here.
Want more PPC inspiration from Liam and his team?
The Impression blog is regularly updated with new information on all things paid. Check it out here.
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PPC can be a very lucrative channel, and the quantifiable data it provides enables smart advertisers to capitalise on performance history. Because it’s all about balancing budget against the return on your investment, when PPC campaigns are managed effectively they can grow at equal returns.
Here at Impression, we’re focused on a data-driven approach to delivering the highest ROI possible for every client. We invest in our analysis tools and the creation of scripts to automate and extract data otherwise unavailable.
We also invest in our people. We know how quickly PPC moves and that’s why you’ll see members of our team at Hero Conf and conferences across the UK throughout the year!