Details of the event:

Two expert speakers from Impression’s digital PR team will be delivering talks at the Sheffield DM virtual conference on 6th August. A variety of speakers will be delivering talks across various areas of digital marketing including SEO, PPC, Content and PR and Personal Branding. The event will be live streamed from 09:30 – 15:30.

There’s a great line up of 10+ speakers. Find out who else is speaking and register for the event for free here.

Speakers from Impression:

Laura Hampton, Head of Digital PR – Maximising Digital PR Success Through Clear KPIs and Fair Expectations

Digital PR is one of the younger disciplines of digital marketing and while its popularity has been well earned, there are many different interpretations of ‘what good looks like’ and, indeed, what digital PR even is! In this session, Laura will share her insights into how to set clear expectations and goals for your digital PR and how to go about achieving them – a guide for brands and agencies, client-side and delivery-side.

Laura’s talk will take place in the content and PR stream, which will be live between 13:00 – 14:00.

Saffron Shergill, Digital PR Analyst – Personal Branding to Drive Your Digital Marketing Career

Saffron will be discussing the importance of personal branding for digital marketers today. With the misconceptions people have on the topic, Saffron will identify how personal branding can be used as a catalyst for success and the importance of driving your own career. Throughout the talk, practical examples will be offered to digital marketing professionals on how to engage with personal branding without having to “shout the loudest”.

Saffron’s talk will take place in the personal branding stream, which will be live between 14:30 – 15:45.