Chloe Fair, SEO Strategist at Impression, presents a session which will bridge the gap between SEO and CRO and show you how each can work with the other to produce more effective campaigns.
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
Join Chloe and a range of other speakers at MeasureFest – the day before Brighton SEO. Find out more here: http://www.measurefest.com/speakers/