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PPC management, or “Paid Media”, represents an exciting opportunity for brands at all stages of their digital advertising journey.
With more digital platforms monetising their user base, the advertising opportunities for businesses continue to grow. Today’s savvy advertisers recognise the power of granular level targeting to reach people at the moment they need you, in a way that encourages them to convert.
Our PPC training courses are perfect if you’re looking to sharpen your skills or branch out to new networks. You’ll learn about Google Ads, Bing Ads, social media advertising, programmatic display ads and more.
Your PPC training course will be a perfect blend of account structure theory and actionable tips you can apply to your business. By the end of the course, you’ll be able to improve your PPC campaigns straight off the bat, and be able to grow those campaigns to adapt to the ever-evolving discipline.
Our courses are prepared and delivered by our Google Ads accredited team and are all based on core fundamentals of account and campaign structure, good keyword and audience research and emotive messaging. Topics include:
- Google Ads fundamentals
- Facebook advertising fundamentals
- Twitter advertising fundamentals
- LinkedIn advertising fundamentals
- Intermediate AdWords
- Advanced Google Ads
- Google Ads Shopping (advanced)
- Product feed optimisation
- Building and using audiences in Facebook advertising
- Introduction to programmatic display advertising