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PPC Training

Advanced pay-per-click management training for in-house teams and advertisers

Your digital marketing training is delivered bespoke to you, with the course structured around your specific training needs, digital journey and business goals. Contact us today to discuss your requirements.

What to expect from PPC training

PPC management, or “Paid Media”, represents an exciting opportunity for brands at all stages of their digital advertising journey.

With more digital platforms monetising their user base, the advertising opportunities for businesses continue to grow. Today’s savvy advertisers recognise the power of granular level targeting to reach people at the moment they need you, in a way that encourages them to convert.

Our PPC training courses are perfect if you’re looking to sharpen your skills or branch out to new networks. You’ll learn about Google Ads, Bing Ads, social media advertising, programmatic display ads and more.

Your PPC training course will be a perfect blend of account structure theory and actionable tips you can apply to your business. By the end of the course, you’ll be able to improve your PPC campaigns straight off the bat, and be able to grow those campaigns to adapt to the ever-evolving discipline.

Our courses are prepared and delivered by our Google Ads accredited team and are all based on core fundamentals of account and campaign structure, good keyword and audience research and emotive messaging. Topics include:

  • Google Ads fundamentals
  • Facebook advertising fundamentals
  • Twitter advertising fundamentals
  • LinkedIn advertising fundamentals
  • Intermediate AdWords
  • Advanced Google Ads
  • Google Ads Shopping (advanced)
  • Product feed optimisation
  • Building and using audiences in Facebook advertising
  • Introduction to programmatic display advertising
Get in touch to find out more

Award winning PPC experts

Impression is a multi-award winning digital marketing agency. In terms of PPC, we outshine our competitors in a range of ways – including winning the title of Best Large PPC Agency at the European Search Awards.

Our approach to PPC is founded in commercial acumen. We believe your advertising budget is justified only when it delivers a positive return. We start by making sure your campaigns gain you more money than you put in, and quickly we get them to deliver impressively strong ROAS (return on advertising spend) that has made us the trusted supplier of a wide range of businesses, from local lead generation companies to multi-national ecommerce brands.

We also regularly speak at PPC events, including Hero Conf and SMX. Our highly acclaimed team provides training to businesses via bespoke courses and the range of events we put on throughout the year. We’re also the trusted supplier of PPC training via authorities such as the University of Nottingham, Nottingham City Council and brands including Experian.

 

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Who would benefit?

With training structured to your individual business needs, anyone can benefit.

The majority of our training customers are from in-house PPC teams who seek to supercharge their paid advertising knowledge and manage even more effective campaigns.

Whether you’re a business owner looking to better understand how PPC can benefit you, a highly experienced PPC practitioner seeking ongoing professional development or a marketing manager looking to upskill your in-house team, our PPC training services are ideal for you.

Talk to an expert

Get in touch to find out how PPC training can help your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.

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