Pay per click management, or “Paid Media”, represents an exciting opportunity for brands at all stages of their digital journey.

With more and more digital platforms monetising their user base, the opportunities for businesses to advertise are growing all the time. Today’s savvy advertisers recognise the power of granular level targeting to reach people at the moment they need you, in a way that encourages them to convert.

Our courses are perfect if you’re looking to sharpen your skills or branch out to new networks. You’ll learn about Google AdWords, Bing Ads, social media advertising, programmatic display ads and more.

Your digital marketing training is delivered bespoke to you, with the course structured around your specific training needs, digital journey and business goals. Contact us today to discuss your requirements.

What to expect from PPC training

Your PPC training course will be a perfect blend between account structure theory and actionable tips which you’ll be able to apply within your own business. You can expect to leave with the knowledge to improve your PPC campaigns straight off the bat, and also with the forward-thinking understanding to be able to grow those campaigns and adapt as the discipline continues to evolve.

Our courses are prepared and delivered by our AdWords accredited team and are all based on core fundamentals of account and campaign structure, good keyword and audience research and emotive messaging. Topics include:

Who would benefit?

With training structured to your individual business needs, anyone can benefit. The majority of our training customers are in-house PPC teams who seek to supercharge their paid advertising knowledge so they can manage even more effective campaigns themselves.

Whether you’re a business owner looking to better understand how PPC can benefit you, a highly experienced PPC practitioner seeking ongoing professional development or a marketing manager looking to upskill your in-house team, our training services are ideal for you.

Award winning PPC experts

Impression is a multi-award winning digital marketing agency. In terms of PPC, we outshine our competitors in a range of ways – including winning the title of Best Small PPC Agency at the European Search Awards.

Our approach to PPC is founded in commercial acumen. We believe your advertising budget is justified only when it delivers a positive return. We start by making sure your campaigns gain you more money than you put in, and quickly we get them to deliver impressively strong ROAS (return on advertising spend) that has made us the trusted supplier of a wide range of businesses, from local lead generation companies to multi-national ecommerce brands.

We also regularly speak at PPC events, including Hero Conf and SMX. Our highly acclaimed team provides training to businesses via bespoke courses and the range of events we put on throughout the year. We’re also the trusted supplier of PPC training via authorities such as the University of Nottingham, Nottingham City Council and brands including Experian.

Contact us to discuss your training needs

Looking for PPC training in your business? Contact us today to discuss your specific requirements.

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