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Digital Marketing Training

Bespoke digital marketing training across SEO, PPC, PR, CRO, Analytics and more, from our multi-award winning team

When it comes to digital marketing, nothing stands still for very long. There’s always a new technique, new tool or new algorithm update to be aware of and, for in-house teams and individuals inside businesses, keeping up with it all can be a full time job in itself!

That’s why we offer bespoke digital marketing training to businesses of all sizes, from sole traders right through to multi-national corporations. If you’re looking to improve your digital marketing skills, learn more about the opportunities available to your business or even start your digital marketing journey from scratch, we’re here to help.

Training Services

Having developed our own comprehensive internal training programme as well as delivering training for businesses of all shapes and sizes over the years, we’re well placed to work with you on your own bespoke training programme. The following links give you an idea of the areas we can cover as an example; contact us to discuss your own unique requirements.

Sculpting an effective digital marketing strategy means having a solid understanding of all areas of digital marketing and how best to make them work together. We’ll cover digital marketing strategy on a broad basis and hone in on the areas that are most likely to help your business grow.

Search engine optimisation lies at the core of many successful digital marketing strategies. All about helping users find your business when they need it, SEO is part art, part science. We’ll teach you best practice and equip you with the knowledge to take a forward-thinking approach to this ever-evolving discipline.

Pay per click advertising provide a wealth of opportunities for businesses at all stages of their online growth to build audiences and drive new conversions. The idea is that you should get more money back than you put in, and we’ll teach you how to achieve that across the vast number of platforms now available to you

Digital PR is all about crafting stories and content that help you achieve features in and links from the publications relevant to you and your customers. We’ll teach you how to craft powerful messages for maximum reach, with examples of successful (and non-successful) campaigns for inspiration.

The art of content marketing lies in a scientific approach to understanding your audience, crafting the right content and communicating information in a way that engages, educates and converts. We’ll help you come up with content marketing strategies relevant to your digital marketing stage.

Conversion Rate Optimisation (CRO) is all about turning traffic into customers. By encouraging users to take the journey you want them to take, you can drive more sales and better results overall. We’ll teach you how to analyse your website’s conversion rate, where to spot opportunities for improvement and how to run valuable experiments throughout the conversion funnel.

Understanding how your digital marketing is performing means investing in data. For most businesses, this means using a platform like Google Analytics to see how your site is attracting traffic and what that traffic does – spotting opportunities for improvement therein. We’ll show you how to conduct deeper analysis for advanced insight.

Our Approach

We deliver training at our offices in Nottingham or London, or can come to you on arrangement. If you’re an existing client, training will supplement the strategies we’re already working on with you.

If you’re not a client, we’d love to talk to you about how we can help you on an ongoing basis (though training is by no means a pre-cursor to investing in further work with us if your intention is to implement what you learn yourself).

Your investment in digital marketing training needs to produce a return. We believe that means you have to learn something you can implement yourself that makes a positive impact on your marketing strategy.

 

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Why choose us?

Impression is a multi-award winning agency with a passion and track record in delivering effective search marketing campaigns.

Our passionate team write for the industry, speak at national and international conferences, and train organisations from startups through public sector organisations. A training day with Impression will be memorable, engaging and interactive. You’ll be sure to have a long list of takeaways from our team after each session.

We also offer special rates for charitable organisations.

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How it works

Choose Impression as your training provider and we’ll work with you to understand your business, your current position and to identify the best training programme for you.

Your training will be delivered on a schedule to suit you, and can happen at our office in London or Nottingham, at your place or at an alternative venue on arrangement. Every session will be accompanied by a slide deck and this, plus any supporting materials, will be provided to you – meaning you can share what you learn with future colleagues too.

Talk to an expert

See how digital marketing training can add value to your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.

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