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Digital Marketing Audit

Identify new opportunities for growth and improvement in your digital strategy

A digital marketing audit provides marketers and business owners with an honest review of current performance and helps to identify new areas for growth and improvement.

What's Included?

We therefore tailor bespoke audits around each individual client, once we have got to know them, their needs and wants. There may be areas that don’t need our attention, and sometimes we might delve deeper into a particular area to provide the best feedback and opportunity possible.

A typical audit may include (but is not limited to):

Performance Analysis

Using data from measurement platforms including Google Analytics as well as a vast array of technical analysis tools and keyword trackers, we’ll assess which of your marketing channels is delivering against your KPIs, which are struggling to perform and why, and where opportunities for improvement lie.

Sector and Competitor Analysis

Understanding where you fit within your marketplace and how you fare against your competitors is an essential part of a digital marketing audit. We’ll help you to identify your online competitors, to understand what they’re doing well, and to spot the opportunities to outperform them.

Audience Analysis

Successful digital marketing is all about communicating in the most appealing and appropriate way to your specific target audience. Using a range of data analysis tools, we’ll help you better understand your website audience and provide advice to help you improve engagement and drive higher conversion rates.

SEO Positioning

SEO is all about creating the best online experience for your users – and ensuring the search engines like Google recognise your site and rank it appropriately. We’ll perform an in-depth analysis of the technical elements of SEO, of your on page optimisation and of your off-page profile to provide clear actions that will improve rankings and push conversions.

PPC Positioning

PPC is all about applying budget intelligently to get the best possible return on investment by attracting new customers and retaining existing. We’ll audit your current paid activity across AdWords, Bing, social media and any other channels you’re using, providing guidance to help you make better use of your budget.

Strategic Recommendations

No digital marketing is complete without a clear set of actions to be taken as a result. We’ll make comprehensive, tangible recommendations which can be implemented by you, your team or by us. These recommendations are provided using a traffic light system to prioritise according to what will make the biggest impact on your business.

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Digital marketing audits are not one size fits all.

Every business is different and we believe that for an audit to be useful, it needs to tie directly into your business goals.

By identifying where your greatest opportunities lie and in what areas you’re currently losing out, our digital marketing consultants help to bring renewed focus to your digital strategy and set the framework for your future success.

We work with businesses in all fields to give expert insight and a complete evaluation of website, strategy and performance. Our marketing audit includes sector and competitor analysis, as well as a thorough analysis of architectural and technical issues across your site.

The results of your audit will be tied back to your business objectives, enabling you to assess the likelihood of meeting your goals, revise your targets based on the current trajectory and draw comparison with competitors

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Why do you need a digital marketing audit?

Your website is one of the biggest and most important investments you’ll make.

Whether it’s an e-commerce store making sales online, or a lead generation website helping to to attract new prospects, your website needs to be achieving – and surpassing – its goals.

By making small optimisations to user journey, content, colour, structure and positioning of elements you can have a significant influence on online sales and impressions. But the ramifications are not limited to what is visible on your site, poor technical configurations can massively damage Google rankings without impacting users. These can go unnoticed until big penalties or disastrous drops in performance occur, by which time it’s too late.

Through an extensive marketing audit these factors can be investigated, measured and actionable recommendations made that will deliver great value back from your digital investment, to help stay ahead of the competition.

Talk to an expert

See how a digital marketing audit can benefit your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.

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