Today’s digital marketer recognises the importance of search visibility. But while SEO at one level is all about brand awareness and traffic generation, savvy marketers are investing in strategies which deliver a tangible contribution to business KPIs. It’s about delivering sales, leads and outcomes which make a real difference to your bottom line.
Regular reviews of your SEO strategy help to ensure all the activities undertaken contribute to your goals. We work with a wide range of medium to large businesses, across numerous sectors, helping to deliver leads and sales through SEO. We’ll review your current SEO work to identify the strengths, weaknesses and opportunities for you. Get in touch to arrange your audit or read on for more information.
Our SEO reviews are intended to give you an overview of how well your current activities reflect best practice, and where ‘quick wins’ and longer terms gains can be found.
While our reports aren’t templated, they do focus on a set of criteria which are known best practice in SEO and include:
Our SEO audit is a detailed analysis of your current SEO strategy. Our audits are entirely bespoke to you and the scope, and cost, depend on the size of your website and the business goals you’re trying to achieve. Audits may include all of the elements listed in our SEO reviews and:
Is your business investing in a new website?
One of the biggest mistakes businesses make when launching a new website is that they forget to protect the value of their previous site.
This happens when content mapping isn’t undertaken and old content is not correctly redirected to its new URL or updated versions, meaning the size of your site dramatically decreases overnight – along with the range of keywords for which your site ranks.
It also happens when the changes to the site affect the SEO effectiveness of the content and structure therein. Navigation hierarchy, content structure, use of imagery… they all contribute to Google’s understanding of your site and changing them dramatically can have a negative impact if not managed correctly.
As SEOs and website developers, we understand the intricacies of website changeovers. We’ll provide you an audit of your current site which highlights key elements to retain on your new site and areas to update and improve. Get in touch to discuss your specific needs.
We’d love to discuss any of the services above with you.
Our reports are all tailored - whether you sell via an e-commerce store or generate business through awareness and phone calls, our audit will show you how you can generate more traffic for your website and more sales from your business through search engine optimisation. Get in touch to get yours.