If your business sells products or services outside of the UK, your search visibility in those countries is an important factor in your success. International SEO is the technique of improving your international search visibility to rank well on search engines in other countries.
Whilst a website written for the UK market can, technically speaking, rank overseas, the relevance of your website to an international market will be in question, meaning your UK targeted site will struggle to ever rank highly in international search.
As with all of our SEO services, international SEO is all about showing Google the value and relevance of your website above all others. That means giving it the signals it needs to recognise yours as a website which targets the searcher’s country.
Google isn’t the only search engine to consider in international SEO, of course. Whilst Google retains the majority search market share in the UK and the USA, in countries such as China (Baidu), Russia (Yandex), Korea (Naver) and lots more countries use a different search engine – which will be a huge consideration for your business when looking at where to apply your efforts.
If your target country speaks a language other than English, your website will need to use that language if it is to rank well in international searches and provide a good experience for international visitors.
Ideally, your business will have a resource in the target country who is a native speaker of the language. We can then work with that person to translate your website’s content and conduct international link building in the native language.
Where you don’t have an international resource, we are able to call on translation partners. Contact us to find out more.
We’d love to discuss any of the services above with you.
Our experienced team of digital marketers are here to help you grow your business in the locations that you target. Get in touch to find out how we can help you.