Grow your business’ reach through expert Programmatic advertising

DoubleClick Agency - DoubleClick by GoogleOur expert Paid Media team runs programmatic campaigns at scale to reach new audiences based on their interests, browsing history and demographics. Through our technology partners we offer campaigns suitable for all budget sizes, with transparent fees and reporting, too.

We buy media at scale for our clients to achieve visibility in front of the right user, at the right time, on the right device. This is achieved through complex campaign planning and access to the right tools for the job.

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Programmatic Display

 

What is programmatic display?

Put simply, programmatic display is an audience-buying tool which uses real time bidding (RTB) to help advertisers deliver the right advertising message to the right customer at the right time. It’s ideally suited to brands that know who they want to reach and need to platform to target their potential customers on a super-granular level.

Data, data, data

By using relevant segments of the aptly-named “big data” available through programmatic platforms, advertisers are able to target potential customers on an individual basis with relevant display ads as they browse the web. This supercharged targeting capability lets you find existing and new customers based on who they are, what their interests are, and how likely they are to convert.

How does it work?

Programmatic campaigns run on demand side platforms (DSPs) which help advertisers decide which ad impressions to purchase. The bidding process is similar to Google AdWords, but advertisers bid on ad impressions rather than clicks. The DSP then uses these bids to show ads to your targeted audiences on your chosen sites, giving you full control over where your ads are placed.

 

79%
of all UK digital display ad spend represented programmatically (eMarketer report)

2/3
of both mobile display and mobile video sales are traded using programmatic-direct methods (Internet Advertising Bureau UK / PwC Digital Adspend report)

£4.52bn
the total UK spend on programmatic advertising is expected to reach by 2019 (Marketing Week)

Programmatic media planning

We generate and use quality first party data, and buy in premium third party audience data curated from some of the world’s best data providers to ensure the right audience will receive the right message and take action.

Where programmatic isn’t suitable, or if you’re interested in running a test, we can advise on buying direct on a CPC model through Google Display Network or social media, too, to save you the technology fees. Then, once more granular targeting is required, we step up to DoubleClick’s powerful suite of real time bidding and trafficking tools.

We run outbound and retargeting campaigns across a whole network inventory of ads, including social media (and we can combine these with third party audience data too).

For advanced requirements, such as buying direct from specific advertisers through open or closed bidding, or through creating direct deals with media owners, then speak with our team to learn more about how our media planners can help you.

Ad Optimisation

Ad creatives are tested on an ongoing basis to ensure we’re delivering the best message. You can work with our creative team, bring your own, or collaborate with us through partners to produce the best creatives for your campaign. We then analyse their performance against audience, location, website or other demographic to ensure the best performing adverts’ viewability and your conversion goals are maximised within your budget.

Reporting

Full technical setup comes as standard prior to campaign launch, meaning reporting can be straightforward, transparent and fast. We’re not fans of programmatic being seen as a “black box” of advertising know how so we’ll work hard to educate you on the numbers and show your board how your ad spend is working for you. We’re also not fans of lengthy reporting windows each week or month, so we automate what we can so that our time is spend making the campaigns work harder for you.

Talk to us about Programmatic Search & Display

Programmatic Display enables you to reach a highly targeted audience with search & display ads, and by working with us, you’ll have all your advertising in one place. We’d love to find out how we can help you, so get in touch using the form below and a member of our team will contact you.

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