Impression can help you make more money and get more enquiries through highly converting landing pages, paired with our award winning PPC strategy.
Our landing page designs are suited to your campaign specific goals and messaging and come standalone – without your website’s legacy code and on an agile platform for testing and learning. Not all landing pages are created equally, and typically companies don’t invest in this area of conversion rate optimisation – meaning paid media is often spent trafficking pages that are off-message, that don’t convert or are… boring.
That’s where our creative team comes in – they work with our paid media team to pick apart the intended user journey your audience will go through, and design custom landing pages on industry-leading landing page software that ensures we land the message right the first time, and ensure the call to action obvious.
The impact of great landing pages is significant. From an unoptimised lead generation landing page you might be able to increase your conversion rates by +50 to +100%. That directly impacts your lead volume by the same percentage. Take the example below — to achieve the additional enquiries without the landing page optimisation, it would cost almost double!
|Standard Page||Optimised Landing Page|
|Clicks / Visitors||2,000||2,000|
|Leads / Sales||40||70|