Google Shopping is the channel of choice for ecommerce businesses that want to display their products on the Google SERPs to attract an audience that is ready to buy.

Conversion rates on Google Shopping are typically very strong, as potential customers have already seen your product and price prior to clicking. As a Google Premier Partner, we take a scientific approach to Google Shopping campaign management, applying budget and bids intelligently to best reflect your profit margins and stock levels.

We also specialise in feed creation and optimisation, ensuring your product data is built and formatted correctly, driving increased performance in your Shopping campaigns.

Our aim is to deliver exceptional ROAS – and we do this time and again for our wide range of ecommerce clients.

If you’d like to speak to us about Google Shopping, get in touch today or read on to find out more.

How Google Shopping works

Google Shopping is Google’s own advertising network that allows you to place your products in front of the people who are ready to buy them.

Unlike other AdWords (Google Ads) platforms, Shopping relies on the feed you input to inform it on what products are included and for which queries they should therefore be displayed – rather than bidding on keywords.

This means that advertisers need to use optimised, correctly formatted shopping feeds to upload their information to Google, for the best chances of being displayed for the correct queries.

Your Shopping feed can also incorporate other areas of information about your products, such as review stars, prices, sizes and much more. As a Google Premier Partner agency, we are experts in optimising Shopping feeds to get the most out of your product features in the SERPs.

Talk to us about your Google Shopping campaigns

Talk to us about how we can help you improve your ROAS in Google Shopping to make more sales. Simply fill in the form below and a member of our team will be in touch as soon as possible.

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