Advertising on the Google network isn’t limited to placement on the search results pages themselves. The Google Display network enables businesses to display their adverts across a range of relevant, authoritative sites – as long as those sites have opted into the display scheme.
We’re big fans of the display network here at Impression. Not only do CPCs (cost per clicks) tend to be lower, there are lots of opportunities to show you ad to an audience that is highly engaged in your industry, by selecting the websites to display on carefully. As a Google Partner agency, we’re accredited by Google for our management of paid advertising campaigns; get in touch to discuss how we can help you make more of Google display advertising.
Through Google display advertising, you can:
Display advertising is run through Google AdWords (Google Ads) – the same as search network campaigns. You’ll choose to specify the websites you want your advert to be shown on, or let Google automatically choose for you based on the products you’re trying to sell.
We’d love to discuss any of the services above with you.
Display advertising enables you to reach a wider, though still highly targeted, audience and by working with us, you'll have all your display advertising services in one place. Get in touch to find out more.